Your team knows more than what’s shared in meetings.
It might be a gut feeling about a client, quiet hesitation around a risk, or hard-earned lessons from a past failure.
ATR Noni creates space to capture this tacit insight — voice what usually stays unspoken.

Better Decisions with Human Insight

Human Insight Meets Smart Decisions
Surface the insights that aren’t always written down. Noni helps your team move beyond surface-level stats by capturing tacit knowledge — the experiences and concerns that live in people, not reports.
With Noni, decision-making creates space for real team input, so every choice reflects both data and human insight.
Forward-thinking teams use Noni to unlock team knowledge, align quickly, and decide confidently.
“I've urged our leadership team to use Noni in every team decision because it helps surface all the tacit knowledge and diverse viewpoints we need to stay adaptable in a fast-changing world.”TeemuCEO, IT company
People-Driven Decision-Making

Capture Tacit Knowledge
Noni helps your team share unspoken insights. With anonymous input and structured steps, tacit knowledge comes through clearly.

Understand the Perspectives
Noni brings clarity through a shared view of pros, cons, and trade-offs. It’s not just decision-making — it’s shared understanding.

Combine Data and Intuition
Noni supports structured input and pairwise comparisons, helping you align data with human insight for well-rounded, trusted decisions.
Turn team knowledge into strategic action.
Make decisions your whole team stands behind — because true insight comes from people.
✅ Combine data-driven structure with human-centric judgment
✅ Capture both spoken and unspoken team knowledge
✅ Drive tacit understanding across teams
✅ Help everyone feel heard, valued, and aligned
Make strategic decisions with the full power of your team’s insight with Noni.
FAQ
“No niin” has multiple meanings in Finnish. One of them is “Noni, se on siinä,” which means, “That’s it, we have the result.” This aligns with the decision-making process where you ideate, select the best option, and conclude with “Noni, that’s it!”
Absolutely! You can use Noni for free. The free version allows up to 100 participants, and no credit card is needed to get started.
Yes, participants can join a Noni session using a room code provided by the host.
However, the host must be signed in to create the room and generate the code to ensure a safe environment for all participants.
Follow the steps introduced in How Noni Works
Noni allows hosting of two types of rooms:
- Select One where everyone submits their thoughts after which they are compared one-on-one anonymously. Finally one decision is selected as a shared direction forward!
- Rank Options where you add list of options for your team to rank in their preferred order through one-on-one comparisons. Finally one collective ranking is formed!
Learn more about the room types in Noni Room Types